|Fresh from Newby Teas’ relaunched Classic Tea Bag Collection comes the ultimate Wimbledon-worthy summer drink: “Strawberry MarTEAni” – a recipe for summer sports viewers made from Newby Teas’ Strawberry & Mango Black Tea
3 July 2017, LONDON: From Center Court seats, to lounging on a picnic blanket at Henman Hill, to a home garden party with the radio blaring the action, this year’s Wimbledon iced tea recipe from Newby Teas is the quintessential treat for this summer’s finest sporting highlights.
From Newby’s Classic Tea Bag Collection, Strawberry & Mango is a black tea with a honeyed finish and sweet notes of summer fruits.
The UK’s leading luxury tea company, Newby Teas of London offers its iced Strawberry & Mango Black Tea as a healthy, ambrosial and invigorating alternative for those who wish to avoid artificially-sugared drinks during this summer’s premier sporting event.
Strawberry & Mango, from the Classic Tea Bag Collection, is a rich black tea that blends the finest Ceylon teas with sweet notes of strawberries and mango for a tasteful honeyed finish. Served cold, using Newby’s specially commissioned recipe “Strawberry” MarTEAni, the tea becomes an irresistibly, refreshing iced drink for the warmer weather.
Strawberry & Mango Black Tea is priced at £4.50 and is available exclusively online at Newby’s e-boutique www.newbyteas.co.uk/strawberry-mango-25-tea-bags
Gwen Hustwit, General Manager Creative & Marketing at Newby Teas said:
“For watching those warm summer matches to come, Strawberry & Mango Black Tea is a refreshing choice. All you need to do to make this iced tea is brew, chill and add ice. Use one teabag per person, add boiling water, then brew for 2-3 minutes. A great complement to strawberries and cream, the famous symbol of the tournament.”
Strawberry MarTEAni recipe
- 6 x Newby Strawberry & Mango Black Tea
- Juice of 2 unwaxed lemons
- 2-3 tablespoons of sugar (optional)
- Fresh mint
- Fresh strawberries
- Fresh mango (optional)
In a large pitcher, brew the sachets in 400ml of boiling water and infuse for 4-5 minutes. Remove tea bags and stir in sugar (adjust to taste). Add 600 ml of cold water and the juice of 2 fresh lemons. Top up with plenty of ice, a handful of fresh mint and some fresh strawberries. Lovely served in martini glasses for a special occasion.
Aneta Aslakhanova, Global Marketing Director at Newby Teas, also added:
“The Classic Tea Bag Collection is composed for tea enthusiasts to be able to truly savour the heavenly experience of luxury tea at a price affordable for all.”
Newby Teas Classic Tea Bag Collection was relaunched earlier this year with an assortment of designs created to celebrate craftsmanship. Newby Teas is substantially owned by the N Sethia Foundation, which supports, among other good causes, the Chitra Sethia Centre for Robotics and Minimal Access Surgery at UCH, the Chitra Sethia Autism Centre in Cambridge.
For further information, recipes, high res images or samples, please contact:
+44 207 104 2212
Notes to editors
Newby Teas’ Classic Tea Bag Collection
Launched earlier this month, Newby Teas’ Classic Tea Bag Collection is a selection of 25 varieties including black teas, Oolong teas, green teas and herbal & fruit tisanes picked and preserved from the world’s finest prime-season teas. Newby Teas strives for excellence in every cup. The company’s well-loved blends are presented in convenient tea bags, individually wrapped and tech-sealed for an exceptionally full and fresh flavour.
About Newby Teas
Newby Teas is the most awarded international brand in high-end luxury tea. The company is committed to the preservation not only of the character of tea itself, but also its history and culture.
At Newby, quality is the number one priority. Using just the leaves of a single estate means standards can vary from year to year. That’s why only the finest leaves from a variety of tea gardens, picked at their most prime season, are selected. Expert tasters sample thousands of harvests, with their recommendations sent to founder and tea specialist, Mr Sethia. Only after he has personally tasted and approved each tea will it be ready to bear the Newby name.
When founding Newby Teas, Nirmal Sethia was determined to solve the problem of the negative impact on quality arising from the transport of tea. To this end, Newby’s world-leading, unique preservation, storage, blending and packing facility in Kolkata was designed, opening in 2005. Tea is shipped direct to the facility for preservation, blending and sealing. The facility is strategically located in the middle of all the tea growing regions, thus reducing transit time. Once at the facility, tea is sealed into Newby’s specially designed multi-layer packaging, ensuring that the tea inside arrives in the cup at its very best. The multi-functional protection keeps light, heat, moisture and odours at bay, all of which can adversely affect teas transported in less considered conditions.
Newby is proud to have won more than 100 awards for its innovative products, including more than 35 from the prestigious Global Tea Championship. Among them, many 1st-place honours for the exquisite Silken Pyramids.
Newby is a member of the Ethical Tea Partnership, a global organisation committed to improving the lives and environment of tea workers throughout the world and shares the ETP’s aims of making tea production better, fairer and more environmentally sustainable.
Philanthropist, entrepreneur and founder of Newby Teas, Nirmal Sethia’s passion for tea began at age 14, when he worked as an apprentice tea buyer in London. At 18 he started his own tea buying business in Calcutta, India and later bought a tea garden in Assam where he lived to immerse himself in every aspect of the tea making process.
Sethia went on to the wider world of enterprise and had a successful career in security-printing and other businesses, running the N Sethia Group and involving himself in a wide range of philanthropic pursuits.
In the year 2000, in response to his late wife’s insistence, he returned to his passion for tea and he founded Newby Teas, which was, and still is, a labour of love.
His goal with Newby Teas was to establish a company that truly valued the culture of tea in an industry where profit is prioritised before provenance.
Since then, Newby has grown to 12 international offices and a presence in high-end world-class hotels, restaurants and heritage venues in Europe, Russia and the Middle East.
Newby Teas is substantially owned by the N Sethia Foundation.
The N Sethia Foundation
The N. Sethia Foundation is a UK registered charity, founded by Mr Nirmal Sethia in 1995.
The foundation has extensively supported medical research, youth activities and disaster relief management. As well as contributing to the projects of, among others, the Prince’s Trust and the Prime Minister’s Fund for Tsunami Relief, it has established the Chitra Sethia Centre for Robotics and Minimal Access Surgery at University College London and The Chitra Sethia Autism Centre in Cambridge.
The foundation’s advisory board is comprised of Lily, The Dowager Duchess of Marlborough; Professor The Lord Darzi of Denham; Professor Sir Malcolm Grant CBE, Sir Robert Naylor, and Mr Senthil Nathan.
Founder Mr Nirmal Sethia’s goal is to identify the plight of the underprivileged and, through a network of charitable trusts, dispense funds to worthy causes in a systematic and regulated manner.
The Chitra Collection
Owned by the N Sethia Foundation, the Chitra Collection is the world’s largest privately-owned tea accessories collection. Named after Nirmal Sethia’s beloved late wife, the collection includes over 1,700 individual pieces dating back as early as 10th century BC. Notable accessories include several Fabergé pieces, a teapot that was owned by Admiral Lord Nelson, Winston Churchill’s daughter’s teapot – a gift from his wartime office, President Roosevelt’s tea caddy and a tea set belonging to Napoleon Bonaparte’s right-hand man, an identical model to Napoleon’s, by the same artisan.